This coverage explores enrichment toys and their growing role in the UK petcare market. Pet Gazette reports on product innovation, consumer demand, and retail strategies driving growth in this category. Our editorial examines how enrichment toys support pet wellbeing, behavioural health, and training, alongside insights into supply chain trends and brand partnerships. For pet trade professionals — from independent shop owners to distributors, wholesalers, and large pet retail chains — this section provides analysis of how enrichment toys create new opportunities in sales, customer engagement, and category expansion across the petcare sector.