Cesar
This coverage focuses on Cesar, the well-known wet dog food brand owned by Mars Petcare, and its role in the UK pet food market. Pet Gazette reports on product development, marketing strategy, retail performance, and parent company initiatives that influence Cesar’s positioning across grocery, pet specialist, and online channels. Coverage includes analysis of consumer trends, supply chain updates, and pricing movements — offering insights for retailers, buyers, and distributors involved in the dog food category.
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Jun- 2016 -13 JuneCurrent Affairs
UK spends five times world average on pet food
Market research company Euromonitor International has named the world’s highest spending pet food markets. Australia, the USA and New Zealand top the table as the three countries with the largest expenditure. The UK enters the chart at number four, paying 201.30 (calculated in US $) for pet food per household in 2016. UK…
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Apr- 2016 -26 AprilEvents
Mars Petcare partners with Tesco for charity fundraiser
Mars UK has chosen to partner with supermarket chain, Tesco, for National Pet Month 2016. Mars Petcare UK has decided to team up with the retail giant to raise money for a number of animal charities. Working with the Association of Dogs and Cats Homes (ADCH), the two companies have arranged a joint in-store and online…
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Jun- 2013 -7 JuneManufacturers
Cesar launches biggest ever brand campaign
Leading dog food brand Cesar today announced its biggest ever advertising campaign. Created by AMV BBDO, the concept encourages dog owners to ‘love them back’. Launched on 2 June 2013, a 60 second TV spot will be the first new advert to hit the screens in five years. Using…
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