Cesar
This coverage focuses on Cesar, the well-known wet dog food brand owned by Mars Petcare, and its role in the UK pet food market. Pet Gazette reports on product development, marketing strategy, retail performance, and parent company initiatives that influence Cesar’s positioning across grocery, pet specialist, and online channels. Coverage includes analysis of consumer trends, supply chain updates, and pricing movements — offering insights for retailers, buyers, and distributors involved in the dog food category.
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May- 2025 -14 MayRetailers
Mars and Calm team up for Mental Health Awareness Month
Mars, the pet care business behind brands pets and pet owners love including Royal Canin, Whiskas, Cesar, Banfield, Bluepearl, VCA and ANTECH, is partnering with Calm, a mental health company, to celebrate the wellbeing benefits of pets. As a result, the duo have launched Mars x Calm Collection featuring Sleep…
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Mar- 2024 -14 MarchRetailers
Mars Pet Nutrition appoints new global chief growth officer
Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective 1 April. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings over 20 years of experience as a…
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May- 2023 -24 MayBusiness
Mars Pet Nutrition announces two appointments
Mars Pet Nutrition has announced the appointments of Helen Warren-Piper as global vice president, strategic initiatives and Melodie Nye as chief growth officer for Europe. Warren-Piper was formerly the company’s chief growth officer for Europe and prior to that was general manager of the UK Pet Nutrition business. She will…
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Jul- 2022 -6 JulyRetailers
Mars Petcare latest to halt supplies to Tesco amid price dispute
Mars Petcare has halted supplies to Tesco as the supermarket faces its second dispute amid rising costs, as inflation continues to impact supplier and retailer relations. Mars Petcare, which produces brands such as Whiskas, Dreamies, Pedigree and Cesar, has paused supplies to Tesco until an agreement can be reached on…
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Jun- 2022 -17 JuneIndustry News
Mars Inc announces new global president
Mars Inc has announced that Ikdeep Singh has been named as the new global president for its Pet Nutrition business. The role also sees Singh become a member of Mars Petcare’s global leadership team. Singh will be responsible for some of the world’s largest pet food brands including Pedigree, Whiskas,…
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Jul- 2021 -29 JulyManufacturers
Cesar unveils new ‘wholesome’ range of products
Mars Petcare has unveiled the launch of a new “natural-inspired” range under its premium dog brand, Cesar. The new range features a multipack format, and is the brand’s first wet multi-serve option, Cesar Natural Goodness Cans. It caters for two to three servings. The products are available in 100% recyclable…
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Feb- 2021 -3 FebruaryManufacturers
Mars Petcare launches ‘Dream Sixteen’ range to support convenience stores
Mars Petcare has announced the launch of Dream Sixteen, a “reinvigorated range of must-stocks” that is set to help convenience retailers capitalise on the recent growth in petcare, as well as the increased footfall the convenience sector has seen during the pandemic. The range will include three new price-marked packs…
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Nov- 2019 -14 NovemberFeatures
The ins and outs of pet care marketing
Today, you could be forgiven for thinking that family affections towards pets are often equal to or greater than that of a cherished child. From birth into their forever home to those final, heart-wrenching days, a pet is part of the fabric of its owner’s daily life. No holiday, festival…
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Jun- 2018 -29 JuneBusiness
European pet food market value to rise to £21.4bn
New market research has shown that the value of the European pet food market will grow to £21.4bn by 2021. The growth is said to be due to owners who are willing to spend more on premium pet food in order to improve the health of their pet. According to…
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Oct- 2016 -7 OctoberCurrent Affairs
AQUARIAN® celebrates 40 years
Mars Petcare is celebrating 40 years commitment to AQUARIAN® this year. AQUARIAN® was founded by John Mars in 1976. His aim was to develop “a food that is superior to all others on the market, proven by laboratory controlled trials.” This vision remains today, with regular research taking place at Mars’…
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