Benyfit

Benyfit Natural unveils new branding

Benyfit Natural, manufacturers of the UK’s premium raw dog food, has announced its first major brand refresh since its launch in 2014.  Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand  retains recognisable visual elements whilst focusing on the brand’s core values of “pet vitality”, “product…

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Pet industry joins PIF Donation Drive to help vulnerable pets

The UK pet industry has provided its biggest consignment to date of donated products to the U-Hearts Foundation in Ukraine to help care for abandoned pets. Co-ordinated by the Pet Industry Federation (PIF), two lorry-loads containing 56 pallets have already arrived in Ukraine, with a further 26 pallets in a…

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Benyfit Natural celebrates 10th anniversary

Raw dog food company Benyfit Natural has announced the celebration of its 10th anniversary. Since its establishment in 2014, Benyfit Natural has grown from a “modest” startup with the first recipes evolving around founder Ben Van Praagh’s kitchen table to a “prominent” premium player in the raw dog food sector.…

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Benyfit launches new 100% recyclable packaging

Benyfit Natural has announced the launch of its new delivery box meaning all of its packaging is now 100% recyclable and sustainable. The new solution removes all polystyrene box inserts from November 2023 and has insulation inserts made from fully biodegradable cardboard. The new cardboard box is made from ethically…

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Benyfit Natural becomes UK Pet Food certified

Benyfit Natural has announced that it has become fully certified by UK Pet Food and has received the Raw Pet Food Certification Scheme award. Benyfit Natural is one of just three organisations nationally to be recognised with the award. The scheme is the first and only independently audited certified raw…

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Just for Pets launches ‘Rawgust’ campaign 

Just for Pets is celebrating raw pet food this August with 10% off selected raw dog and cat food brands in store from 28 July to the end of August. The retailer said it is encouraging customers to consider the benefits of a natural, complete raw diet this August, renaming…

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PFMA names Nestle Purina communications director as chair

The Pet Food Manufacturers’ Association (PFMA) has welcomed Claire Robinson-Davies, Nestlé Purina corporate communications director, as its new chair. The appointment was announced at its recent AGM at the end of March. Robinson-Davies has previously been a representative on the PFMA executive committee and chair of the sustainability committee. Sustainability…

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Benyfit Natural expands its range

Raw dog food brand Benyfit Natural has expanded its range with the launch of two new Goose based products: Goose and Turkey Complete Adult Working Dog Food and ‘80*10*10 Goose Meat Feast Adult Working Dog Food.  According to the company, it has chosen to put Goose in some of its…

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Benyfit Natural recalls products over salmonella fears

Pet food manufacturer Benyfit Natural has recalled several types of its frozen raw dog food range containing beef as a precaution, following the detection of salmonella in another un-released beef product. Some of the recalled products were also sold under the names of Unique Pets, Embark on Raw and Newland…

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PFMA welcomes new chair

The Pet Food Manufacturers’ Association (PFMA) has announced its new chairman, Greg Van Praagh, who is the managing director of Benyfit Natural.  Tony Parkinson, the managing director of Town and Country Pet Foods, will now step down from his current role as chair, but will continue to play a role…

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