Barking Heads

IPN celebrates waste diversion milestone

Inspired Pet Nutrition (IPN), an independent pet food company (HQ Thirsk, UK), has achieved 100% diversion of food waste from landfills, in partnership with sustainable waste management company Waste Mission. The milestone marks a “critical step” in IPN’s ongoing commitment to environmental responsibility and innovation in waste management. IPN, known…

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Wagg to launch limited-edition dessert flavoured dog treats

UK-based pet food brand Wagg has launched a new limited-edition range of dessert flavoured dog treats. It comes after its research found that nearly half (47%) of shoppers indulge in treats as a dessert for dogs.  The new Wagg Treats come in three flavours, namely Apple Pie, Carrot Cake and…

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Inspired Pet Nutrition invests over £30m in its regional factories

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has announced an investment of over £30m in new technologies designed to significantly expand technical capability, potential product range and capacity at its regional factories. IPN has invested more than £6m at its wet food facility to more than double its capacity.…

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IPN becomes £200m business in centenary year

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has become a £200m business in accounts made up to June 2023. Currently celebrating 100 years since its establishment in animal feed in 1923, the family-founded company is now expecting to become a £500m+ sales business within the next five years. IPN…

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Barking Heads partners with Standon Calling

Barking Heads, an all-natural, ethical dog food brand, has announced an exclusive partnership with what is reportedly the UK’s “most dog-friendly” music festival, Standon Calling.  The partnership marks the first time the Hertfordshire-based music festival and Barking Heads have partnered to deliver a “completely new experience for festival goers and…

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Barking Heads launches plant-based range

Barking Heads has introduced a new plant based food range for dogs, after the company recognised a demand for more “nutritionally balanced” vegetable based food options.  The product entitled ‘Plant-Powered Pooches’ includes vegetables, fruits, herbs and botanical ingredients, and retails for £6.50.  Dr Scott Miller, TV Vet and Barking Heads…

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Barking Heads appoints Dr Scott Miller as brand ambassador

Barking Heads has signed TV vet, Dr Scott Miller, as its pet food brand’s in-house expert and brand ambassador. The Australian born vet and author is currently the resident Vet on ITV flagship show, This Morning, giving advice to viewers in the studio and presenting live and recorded animal items…

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Barking Heads announce partnership with Blue Cross amid Covid-19 pandemic

Natural and ethical dog food brand, Barking Heads, has partnered with Blue Cross to help support vulnerable pet owners affected by the current Covid-19 crisis. In collaboration with The Trussell Trust, which supports a nationwide network of food banks, Blue Cross and Barking Heads have distributed 9,000 dog and cat…

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Pet Food UK gifts dogs treats for random acts of kindness week

Pet Food UK has given dog walkers bags of Barking Heads Meaty Treats to celebrate Random Acts of Kindness Week. Claire Dunford, head of social, content and PR of Pet Food UK said: “We wanted to set our colleagues a challenge that would bring smiles and make tails wag.  So they’ve…

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Barking Heads donates over 2,000 meals to NAWT

Pet Food UK, the parent company of Barking Heads, Meowing Heads and AATU brands, has donated over 2,000 meals to animal rehoming charity the National Animal Welfare Trust (NAWT). Rejecting the office tradition of Secret Santa, the team at Barking Heads clubbed together to create gift bags filled with toys…

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