Bakers
This coverage explores Bakers, a UK‑based petcare company specialising in core pet food categories including biscuits, wet food, and treats. Pet Gazette reports on Bakers’ product innovations, sustainability and ingredient sourcing initiatives, retail listings, and distribution arrangements. Our editorial includes business news, trend analysis, regulatory coverage, and case studies developed for retailers, wholesalers, brand managers, and supply‑chain professionals monitoring mainstream pet food like biscuits and companion feeding lines.
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Oct- 2024 -25 OctoberRetailers
Bakers becomes first pet food brand to use NaviLens tech
Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range. From early 2025 Bakers will be supporting blind or partially sighted dog owners, when it launches NaviLens codes on its packaging, to easily find the information they need…
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Apr- 2019 -8 AprilManufacturers
Jobs at risk as Nestle Purina considers canning plant closure
Nestle Purina Petcare is planning to discontinue its canning production at it Wisbech plant due to a fall in demand for canned pet food. The factory employs 600 people but it is not known how many job losses there will be, if any. Staff were informed of the potential plans…
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Aug- 2018 -17 AugustFeatures
Humanisation in the pet food industry
As more owners consider their small companions as to be their direct equals and impose their own lifestyles and preferences onto them, this change in ideology has trickled into the pet trade and led to a ‘humanisation’ process of the manufacturing industry. Pet owners now aim to give them a…
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Aug- 2017 -7 AugustCurrent Affairs
High street ‘digital dinosaurs’ left behind by digital age
High street retailers who don’t keep up with new digital age will be left behind, claims new data from Worldpay. According to the payments processor, small and independent stores are seeing year on year growth of up to 8 percent by allowing customers to browse and purchase online as well…
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