Industry News

Jul- 2025 -

30 July

Mars appoints new petcare leaders in UK&I and the Nordics

Mars has announced the appointment of two general managers for its petcare business, Nick Foster as Mars Pet Nutrition UK, Ireland and Nordics GM and James McGrath who has expanded his responsibilities to include Royal Canin UK and Ireland. Foster was previously general manager at Royal Canin UK and Ireland,…

30 July

Untamed secures first UK supermarket listings

Direct-to-consumer pet food brand Untamed has secured its first supermarket listings in the UK, with products now available in Sainsbury’s and Tesco stores nationwide and Co-op to follow. Founded in 2019, the London-based company has delivered more than 50 million tins of cat food across the UK via online channels. …

29 July

The Nutriment Company acquires Purrform

The Nutriment Company has acquired UK raw cat food brand Purrform, marking its entry into the premium feline nutrition market. The acquisition adds a new species-specific dimension to Nutriment’s portfolio and expands its presence in the natural pet food sector across Europe. The company plans to use its distribution network…

29 July

WHM Pet Group appoints new national account manager

WHM Pet Group has announced the appointment of Graham Tarrant as its new national account manager. As national account manager, Tarrant’s role will encompass building strategic relationships with key customers, driving sales growth, negotiating contracts, and managing promotional plans. Most recently he was national account manager for Certainly Wood, overseeing…

28 July

Petpals and BFA join forces to promote franchising

Pet care franchise Petpals has partnered with the British Franchise Association (BFA) to raise awareness of franchising as a viable path to business ownership. The initiative is part of the BFA’s educational outreach programme, which aims to make franchising more visible and better understood among students and aspiring entrepreneurs. As…

25 July

The Muzzle Movement launches new Size Pippa muzzle

The Muzzle Movement has launched a new custom-fit muzzle designed for dogs with short, wide heads and smaller proportions. The new model, named Size Pippa, is the smallest in the company’s Short and Wide Fit collection. It was developed in response to customer demand, with more than 900 people signing…

24 July

Marshfield Farm Ice Cream and Blue Cross launch Puppuccino Pops

Marshfield Farm Ice Cream has launched a new dog-friendly ice pop, Puppuccino Pops, in partnership with the national animal charity Blue Cross, with proceeds from sales going towards pets in need. The frozen treat is made with reduced-lactose milk from Marshfield Farm’s own herd of cows. It forms part of…

23 July

LitPet makes UK debut with new supplement range

Pet wellness brand LitPet has launched a range of dog supplements in the United Kingdom, marking its European debut following its original launch in Hong Kong in 2023. The company specialises in products based on Traditional Chinese Medicine (TCM), combined with scientific research. Its UK line includes four powdered supplements…

23 July

Peamutt Butter Balls launches in Pets at Home

A new peanut butter-based dog treat has been rolled out in Pets at Home stores across the UK. Peamutt Butter Balls, developed by Manchester-based F. Duerr and Sons are now available in-store and via Amazon. The protein-rich snacks are made from the company’s dog-friendly peanut butter, along with peanuts, chia…

22 July

Animal Focused Alliance secures Primary Authority partnership for Wales

The Animal Focused Alliance, a pet industry body, has formed a Primary Authority partnership with Monmouthshire County Council to improve regulatory consistency for pet businesses in Wales. The government-backed scheme allows organisations to receive expert advice from a designated local authority – in this case, Monmouthshire – on how to…