Industry News

The Pack launches ‘UK’s first’ microbial protein dog treats

British plant-based pet food brand The Pack has partnered with German biotechnology company MicroHarvest to launch Gut Bites, a new range of dog treats made with microbial protein. Described as the first product of its kind in the UK, Gut Bites combine MicroHarvest’s proprietary protein ingredient with The Pack’s allergy-friendly,…

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PetFellas launches to support brand-led growth in UK pet market

A new distribution business, the PetFellas, has launched in the UK to support emerging and challenger brands in the pet sector. The venture, led by director Gerard O’Mahony, aims to offer what it calls a “brand-led” model of distribution designed to boost awareness and availability for smaller pet brands. It…

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Nutravet launches Nutramed antibacterial gel and spray

Animal health company Nutravet has launched Nutramed, a hypochlorous gel and spray formulated to clean minor wounds and support the natural healing process in animals. The new product aims to kill more than 99% of known bacteria, fungal spores and viruses.  It is suitable for use on all animals, including…

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Burgess Pet Care extends Excel range across Scandinavia

Yorkshire-based small animal specialist Burgess Pet Care has expanded its distribution partnership with FS Petcare AB to make its Excel range available across Denmark, Sweden, Finland and Norway. FS Petcare AB, a distributor of pet products in Scandinavia, already represents Burgess in Sweden. The extended agreement will see the company…

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Pawer Water signs UK distribution deal with We.Pet

Pawer Water has secured a UK-wide distribution agreement with specialist pet trade supplier We.Pet. The deal will see Pawer Water’s supplement range distributed through We.Pet’s network of independent pet retailers across the country.  The products use a nano-powder hydration system designed to achieve higher nutrient absorption rates than conventional supplements.…

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The Innocent Cat unveils festive salmon treats for cats

Pet food maker The Innocent Cat has launched its new Gravlax Festive Bites for cats ahead of the Christmas season. The treats, inspired by traditional Scandinavian gravlax recipes, are made with 60% sustainably sourced salmon and dill. They are grain-free and hypoallergenic, designed as a seasonal addition to the brand’s…

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Pedigree Wholesale adds blueberry flavour to Nobblys dog chew range

Pet supplies distributor Pedigree Wholesale has expanded its Nobblys Animal Dental Dog Chew range with a new blueberry-flavoured chew in the shape of a bear. The launch adds to the existing range of animal-shaped chews, which includes the Hippo (pumpkin), Lion (banana) and Unicorn (strawberry) variants. The new Blueberry Bear…

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Different Dog expands range with two new natural canine supplements

Premium fresh food company Different Dog has revealed that it is set to launch two new 100% natural supplements on 17 October, as part of its growing focus on functional pet nutrition. The Green Lipped Mussel supplement, available since 23 September, is formulated to support joint health and mobility. Made…

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Dorwest Herbs releases Calming Product Pack to help dogs stay calm this fireworks season

With fireworks season becoming longer and less predictable, helping owners manage anxious pets is more important than ever. Dorwest’s calming supplements are proven to reduce anxiety, with a 2022 University of Cambridge trial showing that 87% of owners observed a reduction in fireworks-related anxiety behaviours after using Scullcap & Valerian…

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Years.com launches wild boar quarter pounder for dogs

Fresh dog food company Years.com has launched a new Wild Boar Quarter Pounder for dogs. The new dish features wild boar served in a sesame seed bun with celeriac onions, pumpkin mustard, courgette gherkins and a cheese-free slice, accompanied by golden parsnip fries. The launch follows previous additions to the…

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