Industry News
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Jan- 2022 -27 January
Fleetful launches first ‘HelloFresh’ for dogs
Plant-based dog food retailer, Fleetful has released a new ‘HelloFresh’ dog food recipe kit. Its solution is its hemp and chickpea protein powder dog Kit, “empowering” dog owners to make fresh, balanced, plant-based dog food. It revealed that with more dogs allergic to animal proteins, combined with dust mites in…
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27 January
Felix launches new brand campaign
Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…
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26 January
Startups tips pet sector as one to watch
Small business experts Startups has identified the pet sector as “one to watch this year”, after there was an 18% increase in the number of households buying pets in 2021. After the surge, 17 million people in the UK now own at least one animal. Products and services for pets…
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26 January
Denzel’s launches limited-edition valentines treats
Denzel’s, the healthy snack brand for dogs, has launched a “special” Valentine’s treat in over 300 Tesco stores and specialist pet shops nationwide. Founded by Nathan Perry and James Lacy, the business launched in 2018 with initial funding from Virgin StartUp, and recently took on investment from Holly Branson and…
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26 January
Pets at Home ups profit guidance to £140m
The Pets at Home Group has reported its total group revenues grew by 5.8% to £319.4m over the 12 week period from 8 October to 30 December 2021, and the group has now upped its full year pre-tax profits forecast to £140m for FY22. Despite supply chain pressures, group like-for-like…
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25 January
Canine Cottages launches ‘Pawsitively Fresh’ candle
Canine Cottages have created its own ‘Pawsitively Fresh’ candle, which aims to mask smells and provide benefits for dogs. It comes after a survey revealed that almost two-fifths (38%) of dog owners express they’ve purchased a product to try and banish the unpleasant smell, with nearly half (49%) claiming they’d…
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24 January
Bark and Birch continues global expansion
British Global Dog Services company Bark and Birch Global has announced its expansion into several new territories in 2022 including Australia, New Zealand, Singapore and Hong Kong. It revealed the company will also expand into further European territories including France and Germany this year. The brand now has over 100…
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24 January
2021 footfall found to be 31% lower than in 2019
Footfall across all UK retail destinations was –31.1% lower than in 2019, but up from -39.1% in 2020, with retail parks continuing to display a “notable resilience” than either high streets or shopping centres in retaining footfall, according to Springboard’s 2021 report. Springboard said that “it was the three month…
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21 January
Barking Bags to feature on Dragons Den
Barking Bags, a pet accessory business based near Milton Keynes, has announced it is about to set foot in the BBC One Dragon’s Den on 27 January. The brand was created by Debbie Greaves and partner, Rob Angell who were both inspired by the need to find a bag that…
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21 January
Signs of footfall return ahead of Plan B end
Increases in footfall are already beginning to be seen after the announcement of the end of Plan B, with footfall on Thursday 20 January up 1.9% on the day previous, and 0.2% on the same day last week, according to the latest figures from Springboard. However, Springboard said that the…
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