Industry News
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May- 2025 -21 May
Albion Pet Foods to expand its retail arm with new rebrand
Midlands-based raw pet food manufacturer Albion Pet Foods has announced plans to expand its retail arm following its acquisition by Gill Bower, business owner and entrepreneur. Since taking over Albion, Bower has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole…
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20 May
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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20 May
Will Young joins Miraculous Meals as co-founder
Will Young, singer-songwriter and a lifelong champion for rescue dogs, has stepped into a new role as co-founder at Miraculous Meals — the dog food brand which donates 50% of all profits to UK dog rescue centres — to help tackle the UK dog rescue crisis. Young joins Miraculous Meals’…
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19 May
Aldi to relaunch its Cooling Pet Range this summer
Aldi has announced the relaunch of its Cooling Pet Range this summer, available in the supermarket’s middle aisle. The Cooling Pet Range features the Sunshade Dog Bed, Dog Sprinkler Mat, Cooling Mat Large, Cooling Vest and Towel, Pet Travel Bottle or Bowl, Long Body Dog Toy and Cat Toy Moggy. …
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19 May
Pedigree Wholesale unveils price cuts on 500 products
Pedigree Wholesale has announced major price cuts on 500 of its “most popular” products in a bid to help businesses maximise their profits. By closely monitoring market trends and competitor pricing, the group has invested in lowering prices to better support independent pet retailers. According to Pedigree Wholesale, savings on…
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19 May
VETIQ launches premium Joint Care and Calming Supplement Chews for dogs
VETIQ®, the trusted pet wellness brand from Mark + Chappell, is proud to introduce two new additions to its growing portfolio of preventative pet healthcare products: VETIQ Joint Care Supplement Chews and VETIQ Serene Calming Supplement Chews. These innovative chews are scientifically formulated to support canine joint health and emotional…
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16 May
Veterinary Management Group hires new chair
The Veterinary Management Group (VMG), the professional association for veterinary leaders and managers, has announced the appointment of Chris White MBA as its new operations and development director and chair. White joins VMG with experience in senior leadership roles across both independent practices and corporate veterinary groups. He has also…
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15 May
CASCO Pet appoints new CTO to drive product development
Global animal housing provider CASCO Pet has appointed Avi Solomon as its new chief technology officer (CTO) to drive product development and technological innovation. The newly created position strengthens CASCO Pet’s executive team as the company continues its aggressive growth strategy and expands its global market presence across the veterinary…
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15 May
Benyfit Natural unveils new branding
Benyfit Natural, manufacturers of the UK’s premium raw dog food, has announced its first major brand refresh since its launch in 2014. Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand retains recognisable visual elements whilst focusing on the brand’s core values of “pet vitality”, “product…
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15 May
OATA relaunches biosecurity assessment tool
The Ornamental Aquatic Trade Association (OATA) has announced that it is relaunching its Business Biosecurity Self-Assessment Tool, now redesigned as a streamlined, easy-to-use online survey. The updated tool guides businesses through a series of simple, tick-box statements covering key areas such as supply chains, quarantining procedures, hygiene measures, wastewater management,…
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