Manufacturers
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Jul- 2021 -26 July
Laughing Dog launches ‘human inspired’ Christmas treats
Laughing Dog has unveiled a new range of “human inspired” Christmas treats and toys, including Christmas puddings and pink macarons as well as festive wreaths and hand-decorated ‘Merry Christmas’ baked biscuit bones. The premium treats were inspired by human food trends, and are made with “naturally wholesome and limited ingredients”.…
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26 July
Denzel’s launches London tube ad campaign for plastic-free July
Denzel’s has announced the launch of a new advertisement campaign which will launch on tubes across London this July. The campaign will run during plastic-free month as part of its ambition to “fight against plastic waste”. Denzel’s said the ad will be visible in “high-density dog areas” such as; Regents…
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23 July
Pets at Home launches ‘one hour’ click-and-collect service
Pets at Home has announced the launch of a ‘one hour click and collect service’ powered by the Order Management Solution (OMS) from OneStock, a European OMS provider for omnichannel retail. The launch supports the pet care retailer’s omnichannel strategy, allowing the business to “empower customers to find all the…
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21 July
Petface Planet – Endangered Habitat inspired, eco-influenced product design for pets
Petface has launched Petface Planet, a range of eco-influenced pet products, carefully sourced from natural and recycled materials. Across the UK we use on average 7.8 billion plastic bottles every year, which is around 117 bottles per person. (or 2 new Petface Planet large Eco Hex Pet Beds!!!) 55% of…
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21 July
Mars Petcare launches £1.3m TV campaign
Mars Petcare has announced that it will launch a £1.3m TV campaign from Pedigree, as part of its global ambition of “ending pet homelessness by 2030”. The advertisement will feature the tagline ‘Feel the good. Adopt’. Mars said the advert aims to highlight the “good” that can come from pet…
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20 July
Pointer Pet Products launches first ever Christmas range
Pointer Pet Products, the maker of “innovative” dog biscuits and snacks, has announced that it is launching its first ever Christmas treat range this year with a selection of its most popular snacks. There will be two lines: the Pointer Christmas Cracker (RRP £3.99) and Advent Calendar (RRP £4.99). The…
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19 July
Edgar and Cooper launches refill model
Edgar and Cooper has announced that its pet food brand Better Foodåç has launched a new refill model. It comes as 3.2 million pets wereåçacquired during lockdown, whilst the group said it had a “mission to be the most sustainable pet food brand”, Edgard and Cooper said it was “already…
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15 July
James Wellbeloved launches superfood range
James Wellbeloved has announced the launch of its first superfoods dog range. The latest range features dual shaped kibbles which are reportedly “perceived as healthier by pet owners”, whilst the group said its packaging contained “clear messaging communicating the natural and premium nature of the product”. Arthur Renault, marketing portfolio…
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15 July
Supreme Petfoods donates free food to Jimmy’s Farm
Supreme Petfoods, a manufacturer of food for small pets, has donated free food for some of the animals at Jimmy’s Farm in Ipswich. The manufacturer said it is providing food for the “smaller residents”, and that the donation adds up to nearly 500kg of food per year, which would normally…
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14 July
Royal Canin warns of rescue centre struggles post-lockdown
Royal Canin and the Association of Dogs and Cats Homes (ADCH) have partnered up to highlight the “plight” of animal rescues, animal charities and pet food banks that are struggling due to the pandemic. It comes as ongoing restrictions have halted fundraising, which led to the “dramatically reduced” income of…
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