Manufacturers

Mars Petcare UK appoints new marketing director

Mars Pet Nutrition UK has announced that it has appointed Chris Rodi to the role of marketing director. Rodi has worked at Mars since May 2010 and is making the move to Petcare from Mars Wrigley Confectionery, where for the last two years he served as marketing director bitesize portfolio,…

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Ceva launches new ADAPTIL range

Ceva Animal Health has rebranded its veterinary behaviour portfolio with the launch of a new ADAPTIL range. The new range consists of ADAPTIL Calm Home Diffuser (previously known as the ADAPTIL Diffuser), ADAPTIL Calm On-the-Go Collar (previously known as the ADAPTIL Collar), ADAPTIL Transport (previously known as ADAPTIL Spray) and…

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Beco helps HYPS save dogs from ‘death row’

Beco Pets has become the official sponsor of Helping Yorkshire Poundies (HYPS), a rescue centre near Sheffield who save dogs from ‘death row’. Beco will be providing HYPS all the food, poop bags and toys their tail-wagging tenants need. At any given time, there are an estimated 100,000 dogs left…

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Animology launch another ‘Essential’ product range

Animology have launched Animology Essentials; a budget-friendly range of shampoos and spritzes designed to raise the standard of budget shampoos. With an SRP of £2.99 the new product range offers a cheaper alternative to the core Animology range. The range of four SKU’s comprises two shampoos and two spritzes. Dapper…

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Lily’s Kitchen founder named in Maserati 100 list of entrepreneurs

Henrietta Morrison, the CEO and founder of Lily’s Kitchen, has been celebrated in this year’s Sunday Times Maserati 100 List, an accolade dedicated to the UK’s innovative entrepreneurs. The award sponsored by the luxury Italian car manufacturer highlighted Morrison as the driving force behind the entrepreneurial British brand. Founder and…

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Woofs launch new ‘ethical’ Cod Fish Fingers for Dogs

Dog treats manufacturer Woofs has released a new range of Cod Fish Fingers with wild cod fished from the North Atlantic Sea. The new line is manufactured in the UK and is made from 100% cod skins. Caught by Norwegian trawler men, the fish are landed and then turned in to…

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Essentia launches clean label proteins for premium pet treats

Global ingredients manufacturer Essentia Protein Solutions is targeting the premium pet food market with a new natural range of clean label meat-based proteins for pet food manufacturers. Essentia’s new brands are designed to deliver protein enrichment, taste enhancement, yield and texture improvements for any dog and cat food. Crucially, the…

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Fold Hill Foods launch pick and mix dog biscuit stands

Dog food manufacturer Fold Hill Foods has launched a new pre-made pick and mix stand, filled with the company’s canine biscuit products. The new stands are said to offer an efficient and space-saving method of displaying the biscuit manufacturer’s baked treats and snacks in its Chewdles and Pointer range, allowing…

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Vet exclusive products 95 percent more likely to be recommended, says Nutravet

A recent survey of veterinary professionals has revealed that vet exclusivity counts when it comes to recommending health products to pet owners. Nearly 95 percent of those who took part, indicated that they would recommend vet exclusive products over non-exclusive ones. The survey taken out on behalf of natural animal…

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Purina Petcare acquires majority stake in Tails.com

Nestlé Purina PetCare has acquired a majority stake in Tails.com, a direct-to-consumer, tailor-made dog nutrition business based in the UK. Launched in 2014, Tails.com has brought tailored dog nutrition to consumers at competitive prices. The company was early to identify changes in the way consumers want to shop and care for…

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