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Lewis Catchpole

Lewis is a writer at Mulberry publications covering a range of different industries in print and online. He is an alumnus of the University of Sheffield Journalism department having been interested in the art of writing from an early age. Lewis is also a keen reader and an avid sports fan. Feel free to drop him a line with any story ideas.

Jul- 2025 -

21 July

Features

Why provenance is the pet industry’s quiet superpower

These days, “natural” claims are on everything from supermarket chicken to shampoo. So how can pet food brands face the…
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9 July

Technology

Survey reveals pet owners’ tech hopes for the future of animal care

Automatic poo collectors, anxiety aids and paw-recognition doors are among the innovations pet owners most want to see, according to…
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Jun- 2025 -

13 June

Sponsored

Everyday Squeezable Goodness Set To Hit The Shelves!

The much anticipated Frozzys Happy Gut Yogurt Squeeze is set to hit the shelves this week! With pre-orders already proving…
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May- 2025 -

30 May

Veterinary

Which?: Owners face ‘David and Goliath battle’ resolving vet complaints

Pet owners are facing a “David and Goliath battle” in order to resolve vet complaints as the current system is…
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13 May

Manufacturers

WHM Pet Group and Wildlife World agree distribution partnership

WHM Pet Group, a manufacturer of high-quality wild bird food and accessories, has announced a new distribution partnership with Wildlife…
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6 May

Features

Work smarter, not harder: Three tips for pet care pros

In a broad industry covering grooming, training, walking and a growing list of other services, many pet care professionals still…
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Apr- 2025 -

14 April

Industry News

Petchef launches Greece’s first freshly cooked renal support recipe for dogs

Petchef, Greece’s leading provider of freshly cooked pet meals, has announced the launch of its Renal Support Recipe – a…
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1 April

Sponsored

relaxAI unveils ‘PetTalk’ – AI feature that translates animals into human language

RelaxAI, the advanced AI assistant platform, announced the launch of a new experimental feature—PetTalk—designed to translate pet vocalisations into human…
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Oct- 2024 -

8 October

Sponsored

Delivering excellence: the role of fulfilment in building brand reputation

One of the core elements of building and maintaining brand reputation is the customer experience. Specifically, making sure that every…
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Sep- 2024 -

3 September

Features

The TikTok opportunity – the growth formula for pet care brands?

The pet supplies industry is growing rapidly with the market valued at £7.2 bn and rising. Apart from the rampant…
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