Gardman appoints new category manager for pet care

Pet care specialist Gardman has appointed a new category manager for pet care after the category was launched in June 2012.

Nicola Beet has been selected to fulfil the role after previously working as commercial manager at Selwood Products, a manufacturer and distributor of garden play and leisure equipment.

Nicola was upbeat about the project and taking the pet care range onto the next level, saying: “My plan is to extend the range significantly, so that we have a complete category to suit the needs of all our retail customers.”

Gardman supplies 4,000 garden sundry and wild bird care products to the garden centre industry and head of category management, Lisa Blackmore, also thought that the appointment was key to make the most of its new range.

“The launch of Gardman Pet Care has gone well,” said the category management head, “and to make most of the opportunity we need a dedicated category manager whose responsibility will be to extend the category across a wider range of sub-categories to meet the retail needs of all pet care stockists, whatever their size.”