Halti wins Brand of the Year at World Branding Awards

Pet accessory manufacturer Company of Animals Halti range has won Brand of the Year at the Animalis Edition of the World Branding Awards for the second year running, for its harnesses.

More than 800 brands from 35 countries were nominated for the Animalis awards this year, which took place in Hofburg Palace, Vienna on 3 July, with 60,000 consumers from around the world participating in the voting process.

The judging process used to identify the winning brands is made up of 30% brand valuation, 30% public online voting and 40% consumer market research. The Halti range was again successful in winning Brand of the Year for Apparel and Accessories – Harnesses.

Dr Roger Mugford, owner of Company of Animals, said: “We’re delighted to have once again been recognised by The World Branding Forum and feel honoured to accept this accolade. The Halti headcollar was invented to help make walking the dog a more enjoyable experience, for both pet and owner.

“The Halti brand continues to grow to such an extent that a Halti-branded item is purchased by someone, somewhere in the world, on average every minute of the day. We are proud to market this award-winning product and will continue to share the benefits of Halti to a worldwide market.”