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The Pet Industry Federation (PIF) has announced its awards programme for 2026, recognising retail, services and products across the pet industry.
PIF is encouraging businesses and individuals from across the pet sector to nominate themselves to be recognised for their contribution to the industry. Entries are free of charge and open to members and non-members of the PIF.
The awards will include 25 categories, spanning across the industry, covering product development, business performance, customer service and innovation. The categories and judging criteria have been reviewed, ensuring they are closely aligned with the work and challenges of the sector in the past year.
This year will introduce two new categories: the International Business Award, recognising achievement of a non-UK based business, and the Legend Award, which replaces the Lifetime Achievement Award from prior years. This recognises an individual who has made a lasting contribution to the industry.
Nigel Baker, chief executive of the Pet Industry Federation, said: “The PIF Awards are about recognising the people and businesses whose hard work, innovation and commitment to high standards make the pet industry such a vibrant and successful sector.
“We have taken time to review the awards for 2026 so that the categories genuinely reflect the breadth of our industry today. Whether you are a manufacturer, an international brand, an independent retailer or a pet services business, there is an opportunity to tell your story and celebrate what you have achieved.”
Winners will be announced at the ceremony taking place at the DoubleTree by Hilton, Stoke-on-Trent in Staffordshire on 5 November 2026.
