Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
WHM Pet has launched a major rebrand of its wild bird food brand, Honeyfields, to improve retail performance and on-shelf presentation.
The update includes the introduction of the Honeyfields Simply Range, which consolidates the company’s collection of seed mixes, straights, suets, and treats.
The revision is based on market research aimed at simplifying consumer choices.
The overhauled packaging features updated visual architecture alongside educational additions, including a feeding and hygiene guide.
The manufacturer has also integrated QR codes that link directly to its digital resource hub.
The production changes have streamlined the brand inventory to eliminate duplicated product lines while maintaining options for various species and budgets.
The business will support the launch with stocking incentives, promotional activity, and staff training.
Sarah Kitson, head of marketing at Honeyfields, said: “We have developed the Honeyfields Simply Range and designed feed and feeders to help consumers create thriving natural environments for garden birds all year round.
“But we actually go beyond just providing wild bird food; our foods and feeding strategies put bird health first to help them flourish, wherever they are and whatever the season. Our new branding and messaging support shopper navigation making it easier for bird lovers to invite the beauty and vitality of wild birds into their everyday life.
Kitson added: “Our aim is to make feeding wild birds accessible, from urban environments to the wilds of the countryside. We want everyone to connect with nature and enjoy their beauty and song, whilst maintaining a strong focus on education to support responsible feeding.”
