Paleo Ridge launches Rescue Dog Club to aid rescue charities

Paleo Ridge has kickstarted its new Rescue Dog Club, a project created to help rescue dog charities and shelters provide animals in their care with adequately nutritious food.

The raw dog food business said rescue centres and shelters across the country are struggling to make ends meet as they care for an abundance of dogs who need new homes, but that through its initiative, rescue organisations and shelter staff are entitled to a 20% discount on all of its raw food.

It has also said it will promote rescue groups that get involved on its website and social media pages to raise awareness, reach new audiences and get more dogs into loving homes.

Paleo Ridge said the scheme will widen access to sufficient nourishment for vulnerable dogs and simultaneously reward the people who care for them. It added that the project is part of its sustained focus on ethical feeding, community outreach and 

The brand says Rescue Dog Club reflects its “ongoing commitment to ethical feeding, community support, and improving the lives of dogs at every stage of their journey”.

Paleo Ridge’s director of sales and marketing, Will Green said: “The effort involved in keeping rescue dogs healthy, safe, and ready for adoption is immense. We believe those who make this happen deserve meaningful support.

“The Rescue Dog Club is our way of giving back to the rescue community and helping more dogs thrive while they wait for their future families.”