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Devon-based raw dog food producer The Dogs Butcher has officially rebranded as Dibo Finest.
The relaunch includes a new visual identity and updated packaging designed to clarify protein choices and feeding formats for customers.
The company, which joined The Nutriment Company in 2025, continues to operate from its facility in the South West.
It currently processes and distributes more than 20 tonnes of raw meals per week across the UK.
The brand maintains a strict 80:10:10 nutritional model and utilises a 13mm grind for its products.
The rebrand follows the business’s integration into The Nutriment Company’s European portfolio, which includes brands such as Natural Instinct and Nutriment.
The group is headquartered in Stockholm and owned by investment firm Axcel.
Despite the name change, the company confirmed it will continue to source meat from British suppliers and offer a range of proteins including alpaca, muntjac, and goat.
The transition to the new branding is currently being implemented across digital platforms and physical stock.
Vanessa Semmens, managing director, said: “While the name and design have evolved, our mission hasn’t. This is still the same raw dog food, made by the same people in Devon, to the same standards that our customers trust.”
