Vafo Praha appoints Milan Bartoš as managing director
The move follows a period of rapid growth and is intended to streamline management and sharpen the group’s operational focus
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Vafo Praha has appointed Milan Bartoš as managing director as part of a restructuring that splits the Czech pet food group’s operations into three separate companies.
Bartoš, who has led Vafo Praha’s sales department for the past five years, takes charge of one of the newly established entities created at the start of the year.
The move follows a period of rapid growth and is intended to streamline management and sharpen the group’s operational focus.
He has been with Vafo Praha for 12 years and has more than 15 years’ experience in the pet food industry.
After starting his career in retail, he moved into sales and purchasing roles and joined Vafo in 2013 as a sales manager. From 2018, he oversaw the company’s private-label brands before becoming head of sales.
Vafo Praha will now focus exclusively on the group’s flagship brands, including Brit and Carnilove, under Bartoš’s leadership.
Private-label products and smaller brands have been transferred to a new entity, Vafo Private Labels, led by Michal Vinický. A third company, Vafo Production, brings together the group’s manufacturing plants in the Czech Republic and abroad and is headed by Jakub Majer, previously managing director of Vafo Praha.
The production business includes facilities in the Czech Republic, Estonia, Finland and Poland, with responsibility for future capacity expansions.
The changes would not affect employees or clients. All three companies remain part of Vafo Group and will continue to work closely together under the group’s Vafo 2030 strategy.
Bartoš said: “We’re entering a new phase of growth in which we aim to be one of the most responsive and forward-looking companies on the European pet food market. Our strategy is built on adaptability, data and the strength of our brands.”
Majer added: “We have been growing in a systematic way, so it’s essential to have a clearly defined structure that allows us to strengthen our brands, develop production and respond flexibly to market needs.”
