Fettle launches three new natural pet supplements

Pet wellness brand Fettle has introduced three new natural supplements designed to support pets’ everyday health with gentle, wholefood-based ingredients.

The new products include pure and gentle calming support, pure joint support and pure and natural nettle powder.  

They have been formulated and blended entirely in-house. All three are made using real, natural ingredients with no fillers, artificial additives or flavour masking.

The launch follows the company’s recent facility expansion, which has enabled a broader product development programme focused on wholefood-led wellness.

The calming support blend combines botanicals such as ashwagandha, valerian and lemon balm in a goat milk base to help ease stress and reactivity without sedation. 

The joint support powder contains green-lipped mussel, eggshell membrane, turmeric and ginger to promote mobility and comfort naturally. 

The nettle powder offers single-ingredient support for itchy or allergy-prone dogs, rich in quercetin and plant-based antihistamines to help soothe skin and support immunity.

All three products are now available for pre-order through Fettle’s stockist network ahead of their wider release. 

The packaging features clear iconography, natural illustrations and simple benefit messaging to support customer understanding and in-store visibility.

Alex Taylor-Grout, co-founder of Fettle, said: “These are the kinds of products that give choice back to pet owners. They’re honest, practical and rooted in the power of real food, no noise, no synthetic shortcuts. We’ve developed them in-house, from blend to batch, so we know exactly what’s going in and why.”