Omni launches hypoallergenic ‘Snack Pockets’ treats

Pet health brand Omni has launched a new range of hypoallergenic dog treats designed for pets with allergies or food sensitivities.

The product, called Snack Pockets, combines a crunchy outer shell with a soft, creamy centre and is available in Fruit Crumble and Peanut Brittle flavours. The treats are free from grain, gluten, chicken, beef and soya, which the company said makes them suitable for dogs prone to allergic reactions while still appealing to selective eaters.

Dr Guy Sandelowsky, vet and co-founder, said: “As a vet, I’ve seen too many dogs with allergies or sensitivities miss out on the joy of a truly tasty treat. That’s why we created these soft-centred, peanut and apple infused snack pockets, bursting with flavour and made to get tails wagging and noses twitching at every snack time.”

Omni said the launch reflects its ongoing commitment to evidence-led, allergy-friendly nutrition. The company, backed by Dragons’ Den investors Deborah Meaden and Steven Bartlett, was founded by veterinary professionals to combine nutritional science with sustainable production.

Snack Pockets will be available from 1 November 2025, priced at £6.99, through Omni’s website and Amazon UK.