The Pack launches ‘UK’s first’ microbial protein dog treats
The partnership follows MicroHarvest’s 2024 collaboration with German brand Vegdog, whose Pure Bites became the first European dog snack to include microbial protein
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British plant-based pet food brand The Pack has partnered with German biotechnology company MicroHarvest to launch Gut Bites, a new range of dog treats made with microbial protein.
Described as the first product of its kind in the UK, Gut Bites combine MicroHarvest’s proprietary protein ingredient with The Pack’s allergy-friendly, oven-baked recipe. The treats are formulated to be gut-friendly and suitable for dogs with sensitivities, intolerances or selective appetites.
The companies said the collaboration offers one of the first chances for UK pet owners to buy products containing microbial protein, an emerging ingredient produced through fermentation technology.
Damien Clarkson, managing director of Prefera Pet Food UK, which operates The Pack, said: “Our community of dog owners often tells us they struggle with picky eaters and pets with allergies or sensitive stomachs. Gut Bites is our answer: a delicious, functional treat that’s also allergy-friendly. This launch demonstrates our commitment to bringing UK pet parents products that are innovative, healthy and sustainable.”
MicroHarvest chief executive Katelijne Bekers said the partnership marked a major step in the company’s expansion: “By working with The Pack, we’re showing that microbial protein isn’t just a sustainable solution, but one that dogs truly enjoy. Gut Bites is a perfect example of that.”
Research conducted in partnership with Wageningen University in 2024 found that more than three-quarters of UK and German dog owners would consider buying pet food made with microbial protein. Palatability tests showed that even selective dogs preferred food containing MicroHarvest’s ingredient, eating 44% more on average than standard kibble.
MicroHarvest said its protein is produced from agricultural side-streams through fermentation, requiring no farmland, pesticides or fertilisers. The company claims the process has a carbon footprint more than 90% lower than beef and significantly below that of plant-based proteins.
The partnership follows MicroHarvest’s 2024 collaboration with German brand Vegdog, whose Pure Bites became the first European dog snack to include microbial protein. With Gut Bites, the company said the UK would join Germany as an early market for its fermentation-based ingredient.
