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Jollyes has announced that it has partnered with Uber Eats to offer on-demand pet food delivery services from 13 stores.

The new tie-up under the “Zoomies” brand will allow customers in a five-mile radius of the 13 Jollyes stores to order delivery of pet food, raw food and toys via the Uber Eats app.

Jollyes stated that the new service is aimed at Gen Z and Millennials, who now represent the majority of new pet owners across the UK after they have revolutionised the food delivery market for retailers.

The partnership will be particularly attractive to the rapidly growing number of customers choosing to feed their pets raw frozen food.

Joe Wykes, Jollyes CEO, said: “We’re so excited to launch our trial with Uber Eats and become their first national pet partner. The new service will allow us to reach more shoppers than ever before, more quickly than we ever have.”

Katie Hunter, head of grocery and new verticals at Uber Eats UK, added: “As people increasingly turn to Uber Eats for more than just takeaway, we’re excited to be partnering with Jollyes to bring an even broader range of everyday essentials to the app. From pet food to toys, it’s now easier than ever for owners to get what they need for their pets, delivered at the touch of a button.”

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