Partners Group to acquire MPM Products

Partners Group has announced that it has agreed to acquire MPM Products, a global pet food business focused on premium cat food, from 3i.

Headquartered in the UK, MPM operates market leading premium wet cat food brands, including Applaws, Reveal, and Encore. MPM’s products are characterised by their focus on the use of real meat and fish.

MPM sells its products in over 50 countries, with a strong position in markets across North America and Europe. The company maintains sales channels across e-commerce and retail stores.

Partners Group will work with MPM’s experienced management team to accelerate the Company’s future growth.

Julian Bambridge MPM Products CEO said: “Feeding is one of the key moments when owners interact with their cats, which reinforces a desire to provide something special at these times. At MPM, our goal is to enrich the lives of pets and owners through visibly better food that uses the highest quality natural ingredients and provides core health benefits. We are excited to continue our strong growth under Partners Group’s ownership.”

Thomas Clark, managing director, private equity goods and products, Partners Group, added: “We have been tracking the pet food market as part of our broader thematic research into the ‘humanisation’ of pets.

“We believe there is a significant growth opportunity in the premium cat food segment as this has historically been underserved by incumbent producers that are primarily ‘dog focused’. We look forward to working with Julian, management, and the wider MPM team on our value creation plan.”