Different Dog partners with Good2Great on leadership scheme

Dog food company Different Dog has partnered with Bridgnorth consultancy Good2Great on a new leadership development programme to support its growth plans.

The Shropshire-based business, founded in 2017 by Alex and Charlie Thurstan, produces premium food for dogs. Its meals are developed by nutritionists and hand-cooked using human-grade, British-sourced ingredients by an in-house team of chefs.

The new initiative has been funded through support from the local authority and a Shropshire manufacturing grant.

Business coach Michelle Jehu of Good2Great said the project aimed to “bring out the best in Different Dog’s teams”.

Alex Thurstan said: “I am passionate about building a thriving culture within Different Dog’s growing team of over 130 people.

“More and more dog owners are seeking out healthier options and we see the impact that a diet of real food has on dogs’ lives and longevity every single day. The Good2Great programme will strengthen our leadership capability and support our high-performing team.”

Jehu added: “The bespoke development programme focuses on practical tools and behaviours that support leaders to maintain and strengthen a culture where everyone knows what’s expected, plays to their strengths and performs at their best.

“It supports Different Dog’s wider strategy to grow sustainably, maintain quality and continue to encourage a high-performing culture, ensuring the team is equipped for the next phase of expansion.”