Zoomark partners with Petzoo Eurasia to boost EU-Turkey pet trade
The Middle Eastern pet industry is experiencing significant growth, with the market in the UAE alone projected to reach $2bn (£1.50bn) by 2025
Zoomark, Europe’s B2B pet industry trade show, and Petzoo Eurasia, Turkey’s foremost international pet exhibition, have announced a strategic collaboration designed to enhance connections between the European and Turkish pet markets.
This partnership aims to serve as a conduit to the broader Middle Eastern region, facilitating the development of new channels and market synergies in response to evolving global dynamics.
The Middle Eastern pet industry is experiencing significant growth, with the market in the UAE alone projected to reach $2bn (£1.50bn) by 2025.
This surge is driven by increasing pet adoption rates, a growing urban middle class, and heightened awareness of pet health and wellness.
According to Zoomark, the region’s emphasis on premium products, sustainability, and digital solutions “aligns with global trends, presenting ample opportunities for businesses to expand and innovate”.
The same trends were highlighted at the newest edition of Zoomark through a series of educational events, market analysis and the show’s brand-new special areas.
Zoomark, organised by BolognaFiere, welcomed over 1,300 exhibitors and hosted nearly 31,000 visitors from more than 120 countries across 90,000 square metres in 10 halls at its 21st edition in Bologna from 5–7 May 2025.
The event is a platform for industry professionals to explore innovations, forge partnerships, and drive the pet sector forward.
Similarly, Petzoo Eurasia, organised by Ulusal Fuarcılık, will host its 11th edition from 8–11 October 2025 at the Istanbul Expo Center.
The fair will span 30,000 square metres, featuring 287 exhibitors (including 46 international participants) and attracting over 42,000 visitors underscoring its significance as the leading pet industry event of the MENA region.
Looking ahead, the partnership also marks the beginning of a broader journey as Zoomark will continue to act as a strategic platform for international business development, providing a “valuable stage to explore opportunities both in the Middle East and other high-potential regions, further reinforcing its mission to connect the global pet industry across continents”.
Enrico Zannini, general director of BolognaFiere Cosmoprof, said: “This collaboration with Petzoo Eurasia represents a significant step in Zoomark’s mission to foster international cooperation within the industry.
“Turkey’s strategic position as a bridge between Europe and the Middle East offers immense potential for market expansion and innovation. Together, we aim to create new opportunities for our exhibitors and visitors alike.”
Luisa Bersanetti, exhibition manager of Zoomark, added: “By aligning with Petzoo Eurasia, we are not only expanding our geographical reach but also enriching the diversity and depth of our events. This synergy will enable us to better serve our stakeholders by providing access to emerging markets and fostering a more interconnected global pet industry community.”
