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Ted’s Bowl has announced that it is set to launch pet ready meals with a major listing secured in Ocado.
Ted’s Bowl’s full range comprises nutritionally tailored ready meals for adult dogs, senior dogs, puppies, adult cats, and kittens.
The meals include human grade prime cuts of meat, fish, and poultry (minimum 70% for dogs and 98%* for cats), mixed with seasonal British vegetables, and augmented with additional vitamins and minerals.
The recipes do not contain bone, grains, fillers, or preservatives, just premium ingredients.
The Ted’s Bowl range comes in fully recyclable microwavable containers with resealable lids.
Meri La Bella, Ocado’s pet food buyer, said: “We know that a key reason why our customers love shopping at Ocado is because of our extensive range. With the launch of Ted’s Bowl, our all-important family pets can enjoy even more choice and diversity in what they eat too. The convenience of quality frozen ready meals that can be cooked in the microwave straight from the freezer is very appealing and we think they will be the next big thing in pet food”.
Sara Pearson, co-founder of Ted’s Bowl, added: “With the surge in pet numbers, a new wave of pet parents is emerging. They’re young, urban, and eager to provide the best nutrition for their beloved cats and dogs.
“These shoppers are familiar in their own lives with quality ready meals with brands such a Cook and byRuby, so recognise the convenience in giving a superior balanced ready meal to their pets. Ted’s Bowl is both fine dining and responsible dining for dogs and cats.”
