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Dorwest Herbs has launched a rebrand of its supplements, topicals and homoeopathics ranges’ packaging.
The company has made the switch to bioplastic tablet pots made from renewable plant-based resources, striving for greener credentials alongside 100% plastic free delivery packaging.
The rebrand project was started 12 months ago, surveying existing Dorwest customers to gain valuable insight into what matters most to them in the world of supplements.
The company received nearly 1000 survey responses from Retail and Trade customers, partners and ambassadors.
Dorwest’s new look packaging encompasses all survey feedback with the exact same products.
Other changes include; clearer naming and new herbal illustration, a tweaked colour palette to signify product category and a silver band for the Expert Collection to signify flagship products.
Jo Boughton-White, managing director, said: “The rebrand project has been crucial in evolving the look and feel of the brand, all thanks to customer feedback. We’re proud to have such amazing customers, some of which have shopped with us for over 40 years!”
