We.pet partners with Benebone

We.pet, part of the Pet Family group in the UK, has announced the addition of Benebone, an American-based manufacturer of chew toys for dogs, to the We.pet wholesale portfolio.

Benebone is a chew toy for dogs made in the USA, with nothing but USA-sourced nylon and real flavours such as bacon, chicken, peanuts, salmon, beef tripe or maple wood.

There are six unique shapes led by Wishbone which is the company’s flagship product.

Other shapes include the Dental Chew, Stick, Zaggler, Fishbone, Tripe Bone and The Ring. Benebone is available in five sizes from Tiny to Giant and offers a puppy range specially designed for teething pups.

Daniel Vander, We.pet managing director, said: “We’re thrilled to be adding the Benebone brand to the We.pet portfolio. Many of our retailers are already familiar with the Benebone brand and we believe they will be happy to now have the option to purchase Benebone products from We.pet along with their regular orders of quality pet brands that We.pet offers.”

Paul Nolan, Benebone International CEO, added: “We.pet and Benebone are a great fit. We are both privately owned businesses committed to the growth of pet specialty retailers. We both foster a culture of delighting customers, creating unique products, and having fun doing it. We know how important retailers are in building brands and sharing our story, and We.pet is perfectly positioned to showcase what Benebone can do for stores.”