Furr Boost unveils plans to expand overseas
It is shortly going to launch on Pets at Home where it will unveil its new Beef flavour in store and Chicken, Pork and Beef flavour online
Furr Boost has revealed it recently attracted interest from significant stockists in the UK and overseas amid plans to expand its business.
At PATS Furr Boost said its products attracted the likes of Aldi UK, Pets Corner and B&Q.It also met up with its wholesale distributor, Pedigree Wholesale and existing customer, Viovet. Additionally, the group received enquiries from stockists for Japan and Europe.
Additionally, as part of its expansion plan, Furr Boost will start to export to Australia and New Zealand where the product will be trialled in Bunnings, with a view to launching in Pet Range, Coles and Woolworths next year.
The group has also announced the launch of its new variants of smoothie drinks and will also shortly launch on Pets at Home where it will unveil its new Beef flavour in store and Chicken, Pork and Beef flavour online.
Louise Toal founder and creator of Furr Boost said: “We had a jammed packed stand for the two days of the show, with old customers visiting the stand to extend into the new flavours and new customers who wanted to buy into the Furr Boost product range for the first time.
“The range has been extended to give better choice on proteins, with the Vegan Plant Based product being the ‘go to’ product for dogs with protein allergies. We saw an uplift at the beginning of the year as the product was being used as a topper to encourage dogs to eat their food. Due to the price increases in dog food, customers were a little more reluctant to switch food straight away when the dog became picky.”
Toal added: “We have also since seen an uplift in sales with the boom in enrichment toys over the summer, from the likes of Lickimat and Soda Pup who are creating quirky and interesting products and retailers are keen to keep up with this trend. Furr Boost can be poured into these to keep any pooch satisfied and occupied.
“Due to the flexibility of Furr Boost and its applications, it ticks all the boxes for dog owners as it is natural, functional and hydrating and can be served frozen, slightly warmed or straight out of the carton. At PATS we met a lot of new customers who had either seen the product over social media or in the press, or had received requests from their customers to stock the range.”
