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The Pet Industry Federation (PIF) has announced that it is introducing a new associate membership category.
The new category is aimed at businesses that don’t directly make or provide products or services for pets but want to raise its profile in the pet sector.
The associate membership has been designed to give those outside of the sector access to networking events and PIF resources.
Nigel Baker, PIF chief executive, said: “We have developed the Associate Membership package in response to an increasing number of non-pet companies who can see the dynamism and robustness of the pet industry and want to seize opportunities to create meaningful partnerships with pet businesses.
“It will enhance the spectrum of our members and bring greater engagement between existing members and those who wish to be more closely aligned with the UK pet industry.”
