Pure Pet Food launches first renal recipe range
The business now employs over 50 people and has supplied over 17 million meals to dogs in the UK from its base in West Yorkshire
Pure Pet Food has launched two new recipes to its pet food range aimed at dogs with renal and kidney issues.
These recipes are formulated by an in-house nutritionist and aimed at helping the hundreds and thousands of dogs that are affected by these conditions.
Customers can try the range by going to Pure Pet Food’s website and filling out an online questionnaire where they will ask for your dog’s ailments, level of fussiness and more.
Mathew Cockroft, co-founder of Pure, said: “We wanted to provide a range of great tasting, natural recipes that provide all of the essential nutrients to keep kidney disease at bay. To do this was no easy feat, as these recipes require a much more stringent level of nutritional testing. It’s a testament to our technical team that we can provide a best in class range that’s loved by vets”.
Dan Eha, co-founder of Pure, added: “At Pure we put the health and happiness of dogs at the heart of everything we do, and our new renal range really builds on this, allowing us to help even more of the 13 million dogs that currently live in the UK.”
Pure was started by co-founders Dan Eha and Mat Cockroft back in 2012 and got their break in 2014 when they appeared on Dragon’s Den.
The business now employs over 50 people and has supplied over 17 million meals to dogs in the UK from its base in West Yorkshire.
