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Danish Design Pet Products has announced that it has been acquired by Swedish company Petcare Group.
As a result of the acquisition, the founding directors of Danish Design, Stuart and Susanne Newsome, will have a phased exit of the business and retire.
The Yorkshire-based company stated that the partnership will enable it to enhance product offerings, strengthen supply chains, and improve overall customer experiences.
Stuart Newsome said: “We are extremely proud that Danish Design is a leading manufacturer of pet beds and accessories. Our daughter, Annelise, has successfully led the company for over 12 years and we are confident that with the support of Petcare Group, Danish Design will continue to deliver high-quality products and services.”
Sebastian Sandholm, co-owner of Petcare Group, added:”We are pleased to welcome Danish Design to the Petcare Group family. The addition of Danish Design to our group further enhances our product portfolio, with Danish Design becoming our sole brand of pet bedding. We are already well on our way with mapping out our growth strategy for the future.”
Petcare Group’s members feature a handful of Scandinavian companies, all in the pet industry, with Danish Design becoming the first member from the UK.
