Fleetful launches first ‘HelloFresh’ for dogs

Plant-based dog food retailer, Fleetful has released a new ‘HelloFresh’ dog food recipe kit.

Its solution is its hemp and chickpea protein powder dog Kit, “empowering” dog owners to make fresh, balanced, plant-based dog food.

It revealed that with more dogs allergic to animal proteins, combined with dust mites in processed kibble, people are searching for other, more “natural” alternatives.

The kit allows owners to “just add veg” to the organic protein pack and spread a supplement mix on top and feed fresh meals to their dog.

Holly May, founder of Fleetful, said: “We’ve seen a gap in the market – there is nothing out there for people who need to feed their dogs a fresh, plant-based diet. We have been working with vets and canine nutritionists for over a year now and are very proud of our product – owners are already reporting the difference in their dog’s health.”