Scampers’ pop-up pub promotes beer for dogs

Scampers natural pet store will open a ‘pop-up pub’ on May 21. The event will take place at the Cambridgeshire-based superstore which is located between Ely and Newmarket.

Scampers will be celebrating the launch of Woof & Brew’s new ‘Bottom Sniffer’ beer for dogs. The UK-brewed, alcohol-free tipple is designed to appeal to dogs’ sensitive sense of smell.

Scampers’ Facebook page says: “Sniffing each other bottoms is more than a doggy hello or ‘hand shake’. Did you know dogs are able to sense emotional status, gender and diet of other dogs. With a 96% palatability approval rate Bottom Sniffer also helps to create an ‘odour’ that gives status and respect they deserve amongst their doggy peers when being bottom sniffed.”