Both parties will be promoting the ‘Go Cruelty Free’ pledge throughout October, which encourages consumers to only buy products that are ‘Leaping Bunny’ certified – the only internationally recognised accreditation for products which are not tested on animals.
“We are delighted to have this opportunity to partner with HOWND and help dog owners to make a cruelty free choice when it comes to keeping their animals clean. A Leaping Bunny logo provides credibility to a product, enabling consumers to make an ethical purchasing decision that could benefit thousands of animals,” explains Michelle Thew, Chief Executive, at Cruelty Free International.
“There is no need to inflict suffering on animals for cosmetic, personal care and household products. Safe, more cost effective and humane alternatives already exist.
“HOWND are clearly a pet brand passionate about animal welfare. Everyone at Cruelty Free International is looking forward to working together this month in order to promote the Go Cruelty Free pledge and make a positive difference for animals.”
In order to become certified by the Cruelty Free International Leaping Bunny programme, companies are required to open their supply chain to monitoring and meet external audit requirements – a process which HOWND completed at the beginning of 2015.
As a result, HOWND’s entire product range (which consists of conditioning shampoos, body mists and emergency dog wipes) has the ‘Leaping Bunny’ logo printed on their respective labels.
“Our mission is simple. We want to make high-quality pet care products and accessories, all in the name of our pets’ well-being and happiness. That’s why we’re proud of the innovation behind our products and to be certified by Cruelty Free International,” explains Jo Amit, co-founder of HOWND.
“We know from experience that dog lovers care passionately about animal welfare and how products are tested. It’s one of the reasons why our products are loved by our growing customer base.”
For further information, please visit www.dogslovehownd.com or call a member of the HOWND team on 020 3004 5255.