Industry News

New Natural Range for Lily’s Kitchen

Lily’s Kitchen will be adding a new Natural Range of complete recipes for cats and dogs to its award-winning, organic line-up of food for pets.

The London-based pet food brand has created a range of 10 recipes to offer more choice within its single-serve tray format.

The trays are designed to be easy to recycle and the 99p (150g) and 89p (100g) price points plan to provide an appealing access point for customers wishing to trial Lily’s Kitchen or who like to buy across many recipes for variety.

The range of five dog food and five cat food recipes will be available later this month at Ocado, Tesco and independents, and provide a single-serve, complete meal for cats and small to medium-sized dogs.

Until now, only Lily’s Kitchen’s 100 percent organic recipes have been available in the tray format but the company has developed the new Natural Range to sit alongside its organic offer, delivering a more keenly priced range for discerning shoppers who still want a delicious, natural, freshly prepared and high quality meal for their pet.

The new Natural Range’s grain-free and meat meal-free recipes are made from freshly prepared meat, fruits and vegetables, with no unnecessary additives or flavours, rendered meats, animal or vegetable derivatives, fillers or fibrous leftovers.  The Natural Range recipes also contain selected herbs chosen for their special health benefits.

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