More than 600 exhibitors have registered, 65 percent of which are international companies. 30 percent are firms taking part in the event for the first time and 1,400 brands expected to be showcased.
The show aims to offer a key networking opportunity for pet industry manufacturers and professionals. A New Products Area presents market trends and offers essential pointers to help organise a profitable visit to the fair.
The show also offers training opportunities for veterinarians, breeders and groomers. On Saturday and Sunday there will be four educational and scientific seminars organised by SCIVAC (the Italian Cultural Society for Pet Veterinarians), the APT (Professional Groomers Association), the ENFI (Italian National Kennel Club) and ANFI (the Italian National Feline Association).