Orijen signs exclusive deal with Vital

Bern Pet Foods has announced an exclusive distribution agreement with Vital Pet Products for its range of Orijen dog and cat foods and the recently introduced freeze-dried foods and treats.

The partnership, which will be launched to the trade at PATS, is accepting pre-orders now. Colin Rodger, director of Bern Pet Foods said: “We have agreed an exclusive partnership with Vital, the UK’s largest pet trade wholesaler, which provides next day delivery to pet shops throughout England, Scotland and Wales.  This exciting new arrangement gives us the opportunity to reach a large number of potential new Orijen stockists that we have not been able to engage with so far, using our own salesforce.”

Bruce Steuart, managing director at Vital Pet Products added: “What we feed our pets has always been important and awareness of the quality and nutrition in pet foods is now the highest it’s ever been. I’m therefore delighted to be able to offer our customers access to the best pet foods available, of which Orijen is undoubtedly one.”