Leading ferry company Stena Line has launched its upgraded Dog Lodges on the Liverpool to Belfast route.
To encourage people to bring their dogs onboard and book them into a lodge, Stena Line has partnered with pet food company, Mackle Petfoods, and online retailer Urban Pup to offer VIP treatment.
Mackle Petfoods, which produces Brandy dog food is sponsoring the new Dog Lodges by providing dogs with complimentary food and bowls for use on board. The company is also giving consumers the chance to win one of 50 Stena Line trips for their family, car and their dog with 300 runners-up prizes of Brandy dog travel sets. Urban Pup is offering on board entertainment in the shape of a doggy welcome pack including a squeaky toy.
Neil Palmer, route marketing manager for the Irish Sea North, Stena Line said: “Passengers can already take their dogs on all five of Stena Line’s routes in their cars but we understand that some owners like the option of having their canine buddies closer to them.”