Along with the rebranding, structural changes will be made to give members a greater influence through associations for each sector of membership. The Pet Industry Federation will operate as an umbrella organisation for the British Dog Groomers’ Association and the renamed UK Kennel and Cattery Association (formerly the British Kennel and Cattery Association). In addition, three new organisations will be formed to join them, the Pet Retailers’ Association; the Pet Manufacturers and Suppliers’ Association; and the Pet Services Association. All existing members will automatically become members of the associations relevant to their business.
Chief executive of the Pet Industry Federation Nigel Baker remarked: “Since joining the organisation in December 2012, I have been impressed by the diversity of our membership. The task of representing members that differ so widely in scale and nature is complex. Creating associations for each sector of membership allows us to rise to the challenge and better represent our members’ interests.”
Each association will have its own committee made up of a board director and members. The committees will be tasked with helping develop membership benefits and form policies for improving communication with the government.
Baker continued: “One of the main advantages of the name change is to give the Pet Industry Federation a separate identity to that of the Pet Care Trust. The name change will bring greater clarity to both organisations and allow the Pet Care Trust to launch a number of new initiatives. The Pet Care Trust is the public-facing charitable arm of the Federation.”