BVA reacts to the ASA’s Morrisons ad ruling

The Advertising Standards Authority (ASA) has decided not to uphold complaints against Morrisons Christmas TV advertisement.

Back in December, the British Veterinary Association (BVA) issued a statement requesting the supermarket withdraw its Christmas TV commercial, which featured a child feeding festive pudding to a dog.

“This ruling is disappointing but the ASA has set out its reasons for the decision and we accept those reasons,” said BVA president Peter Jones.

“Thankfully, the advert only had a short shelf life and we hope that Morrisons is now very unlikely to make the same mistakes again. Overall, we hope the whole incident has served to educate Morrisons and the general public about the dangers of grapes and raisins to dogs.”

Image: BVA president Peter Jones