More than 1,000 Bestpets customers have given Alfie the Dog, Maurice the Guinea Pig and Ozzy the Budgie new homes as part of a loyalty scheme initiative.
The three cuddly characters are part of six mascots unveiled by the pet product wholesaler as part of its 12-month Bestpets Local Loyalty Collector’s Scheme.
For the past six months, shoppers with loyalty cards have received a stamp every time they spent £20 or more in store. Those who collected eight stamps within a two-month period received a free toy.
Animal lovers were given the chance to name each mascot online, with those who proposed the winning monikers receiving the full set.
Shoppers can suggest names for the remaining Bestpets mascots, a cat, fish and hound, by visiting www.best-pets.co.uk/nameme
Pet produce buyer at Bestpets Jason Parrett said: “We want to reward our loyal customers and make them feel part of what we’re doing. It’s proved an enormous success so far. The response from shoppers both in-store and online has been really positive and I’m sure the same will be true of the next half of the campaign.”
Image: Maurice the Guinea Pig