Yorkshire fish food manufacturer nets business award

Yorkshire-based fish food company New Era Aquaculture has celebrated winning its first business award.

The innovative manufacturer scooped the ‘Excellence in Overseas Trade’ award at the Doncaster Chamber of Commerce’s 2012 Business Awards after a stellar year of international trading.

Only established in 2005, the company has grown from strength to strength and now exports its goods to 35 countries, using 31 different distributors. It has been famed as the “world’s leading producer of diets for ornamental fish” and is enjoying annual growth rates of 50 per cent – with exporting contributing to 40 per cent of turnover.

Judges were particularly impressed by the company’s international growth. New Era’s understanding of overseas markets was also praised, along with innovative global sales, marketing strategies and its willingness to do business face-to-face with overseas clients, often in their own languages.

Managing director, Peter Kersh, said: “For our efforts and success to be recognised by the business community in Yorkshire makes the whole team very proud.

“From the start it was clear that huge export potential existed for our products and a strategy was developed to attack the international market. Sales will continue to grow to even higher levels.

He added: “Our plan is for 75 per cent of our revenues to be from overseas by 2016, so perhaps New Era might net more awards in the future.”

Image: (L-R) Jon Templeman of Bridon PLC who headed the judging panel with Peter Kershand Mark Wilon of New Era receiving the award from BBC Breakfast’s Stephanie McGovern.

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