Winner of the ‘Face of Laughing Dog’ competition announced

Keeley, an Irish lurcher owned by Gemma Sherwin, has been named the new face of Laughing Dog dog food.

Gemma, a psychological therapist from Stoke-on-Trent, said the following about her dog’s competition win: “I am absolutely delighted that Keeley will be going onto all the Laughing Dog bags.

“I entered the picture of Keeley because to me she is beautiful [and] I’m so glad the judging panel from Laughing Dog agrees!”

Laughing Dog received more than 200 entries after they started the search for Britain’s ‘Next Top Dog’ back in August 2011. Several rounds of judging were made before one-year-old Keeley came out on top.

Head judge Janette Leggate, of Laughing Dog, remarked: “It was a really tough decision to pick our favourite and at times I felt a bit like Simon Cowell. There were a few disagreements along the way but in the end we all agreed that we would love to see Keeley on all the thousands of show bags representing Laughing Dog.

“We would like to thank everyone that took the time to enter and say big congratulations to Keeley and Gemma.”