With just a few weeks to go until the doors open on the 2016 show i2i’s Matthew Mein, event director at Glee, shares further details on what can be expected at this year’s show and beyond.
Glee’s event director Matthew Mein said: “In the last few years Glee benefited from a number of changes which helped to create a refreshed and revitalised show for both exhibitors and retailers. This year we have focussed on making changes to Glee’s format, making it even more reflective of the modern garden retail environment.
“This change is best showcased in the rebranding of three of our core show sectors. Whilst the show itself will look the same, the focus within this sectors will be much more targeted and key trends from each will take centre stage within the show’s wider content.”
Outdoor Entertaining is the new home of garden leisure products. A new approach to this sector will focus largely on the move from ‘outdoor living’ to our garden spaces being an extension of our homes, with gardens taking centre stage when it comes to entertaining space.
Glee Garden Design & Landscaping has entered a new chapter in 2016 under the banner of Landscaping and Garden Decoration.
Finally, Retail Experiences and Services will replace the area previously known as Retail Services.
Visitors to Glee 2016 will also notice that Home DIY and Water Gardening will also be better represented at the show.
Matthew Mein added: “The success of Glee lies in its ability to provide a platform for future growth, and this includes diversifying through new product categories. In the case of both water gardening and home DIY, both are showing increased coverage within garden retailing and consumer demand is increasing also.”
Glee 2016 takes place at the NEC, Birmingham, from September 12-14 and opens between 9.00am and 6:00pm (Monday and Tuesday) and 4:00pm (Wednesday). To find out more visit www.gleebirmingham.com.
For details on exhibiting at Glee, call 0203 033 2160.