Beco appoints Jack Wills co-founder as new director

Pet product company Beco has announced the appointment of Jack Wills co-founder, Rob Shaw, as its new director.

Shaw brings a “wealth” of experience to Beco after opening the first Jack Wills store with his university friend Peter Williams in Devon with just £40,000. 

Beco has also unveiled its new site making it easier for customers to buy online, and revealed a new in-house design team.

A new Beco logo completes the re-vamp, with a new company mission statement: “Love your dog, love our planet”.

Beco founder and MD George Bramble said: “These are very exciting times for Beco and we warmly welcome Rob Shaw, whose distinguished track record and huge experience will prove a tremendous asset.”

Rob Shaw added: “I have been a long-standing supporter of Beco and George’s vision for the brand for a number of years and it’s great to get involved on a full-time basis. My Fox Red Lab, Hubie, is especially happy too and has proved himself to be a discerning and astute product tester.

“There’s something special going on at Beco, with their laser-eye focus on what the brand stands for and how it can make a difference to pets and this industry around the world.”