The new range features two flavours which include, ‘Salmon Skin Twirls’ and ‘Chicken with Fruit and Vegetables.’
The new brand is part of Mackle Petfoods overall growth strategy to explore new and emerging trends and markets globally, bringing their skills and expertise to the fore whilst responding to their existing customers and market demands.
Created from 100% natural foods including sustainably farmed Scottish salmon, chicken, superfoods blueberries and sweet potato, carrots, peas, dried kelp and rosemary extract, ‘Norsh’ combines the latest in pet nutrition and innovative technology.
The process of making Norsh is unique to Mackle Petfoods manufacturing in Ireland and is created by removing the moisture from frozen raw ingredients when mixed together, over a slow period.
Sarah McFarland product and business development manager for ‘Norsh’, said: “Norsh is a perfect healthy treat which can be provided as a snack or added to an existing pet food as a mixer. It is suitable for raw feeding (can be used immediately) without the need for freezing or refrigeration.
“We source only the highest quality sustainable Scottish salmon skins and locally source our chicken. The vegetables we use are harvested and frozen at their peak, retaining maximum nutrition for the treats, and ultimately benefiting the pets, it really is the best of both worlds for pets.”