Bird and pet food producer Henry Bell and Co has launched its product showroom in Grantham.
Henry Bell Wild Bird Care launched in July 2019 with 120 products catering for every type of garden bird, all “designed with health and wellbeing of birds in mind”.
The family-owned food producer also has over 20 years’ experience in the bird food industry.
The Grantham showroom will also allow retailers to review Constant Garden Collection, a new “premium” range of faux plants for the home and garden.
Constant Garden has over 60 products in the range including a variety of plants and flowers with realistic designs, colours and textures that look as good as real botanicals. From faux roses and orchids to bamboo, grasses and hanging flower baskets, the range features indoor and outdoor options.
Thomas Lee, managing director of Henry Bell, said “We wanted to provide retailers with the unique opportunity to review our extensive range of products, innovative displays and POS solutions in an unsurpassed retail execution.
“Henry Bell brands offer comprehensive core ranges and numerous opportunities to drive sales through volume and promotional activity across various key categories. Our showroom doors are now open, so we hope to host many existing and prospect retailers in the coming months.”